On Match empowers marketers to build audiences by harnessing data from diverse sources like social media, web browsing, apps, and ads. To empower On Match's data-driven audience generation platform, I revamped its branding and designed a user-friendly interface that streamlines the process from data integration to audience creation.
Branding
I redesign the On Match platform's branding, crafting a captivating new name and a tagline that resonates. This revamp aims to cement a powerful brand identity, reflecting the platform's core purpose: bridging online and offline data to forge precise marketing audiences.
Color choices were equally crucial. I chose a vibrant palette, drawing inspiration from leading tech platforms, to inject energy and innovation into the brand's visual language.
UI Design
Redesigned On Match's UI to unlock comprehensive audience intelligence. I introduced interactive dashboard, comparative audience profiles, and enhanced data storytelling, equipping marketers with a holistic view to fuel strategic campaign decisions
